North Carolina is home to numerous musical heavy hitters.
One third of Little Brother and producer for Snow Hill's Rapsody, 9th Wonder's
catalogue is extensive. With limitless production credits and fellowship at
Harvard, there's no doubt that he's made it big.
Recognition.
The original advocates for supporting local Hip Hop
Big Pooh, Phonte (new tiggalo, tiggalo, tiggalo) and 9th wonder make up the legendary
NC group Little Brother. Hailing from Durham, NC, Little Brother has always believed
North Carolina should support its own.
Representing.
When hard work meets a little luck.
Despite initial concerns from his record label for representing NC, Petey Pablo decided to risk
it all and show love to his home state and release a video for "Raise Up", which became an
unofficial NC anthem for any number of local teams and collectives.
Consistency.
When back to back hits resonate with the rest of the world.
Fayetteville native J.Cole has not only put out quality music throughout his career, but
represents NC the right way through his 2019 NBA half time performance in front of actual fans.
The Future.
Representing Charlotte and beyond.
DaBaby (known as Baby Jesus to earlier fans) has broken out with consistent releases on his
YouTube channel over the past year and shows no signs of slowing down. Hits like "Gorilla Glue", "21"
and "Walker Texas Ranger" will solidify his place as one of NC's future finest.